Giclée London’s take on colour management
However much colour management you apply we still think the skill of the person looking at your file on the computer screen is where the file sinks or swims. His judgement knowledge of how things print on different media etc is key.
The primary goal of colour management is to obtain a good match across colour devices; for example, the colours on a computer LCD monitor, and as a giclée print.
Colour management helps to achieve the same appearance on all of these devices, provided the devices are capable of delivering the needed colour intensities.
We are constantly checking that out scanning, photography and printing are calibrated.
When we are creating a file by either method we include out test target, see below what it looks like. All we are really visually bothered about is the greyscale, black and white points.
The rest of the target is used to calibrate equipment.
Every different paper or canvas has to be calibrated to the print machine. This makes sure that the right amount of ink is being placed on the material. Not enough and the print will look weak. Too much and the material can distort and darker colours will bleed together and be less defined.
WYSIWYG or is it?
Not every colour your eyes see is able to be captured, not every colour in the file is printable. Coupled with the fact that your chosen paper or canvas receives ink at various levels dependent on the quality of the coating.
Saying this, it is as near perfect as it is possible to be, and the software, inks and printer machines are extremely good now.